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Relationship Management

KPIs

Description
Source
How to calculate
How to use it
Customer Satisfaction Score
Customer Satisfaction Surveys
Average score from customer satisfaction surveys
Measure satisfaction levels of customers
Customer Retention Rate
Customer Records
(Number of retained customers / Total number of customers) * 100
Measure rate at which customers are retained
Customer Loyalty
Sales Data
Repeat purchase rate or customer loyalty index
Measure loyalty of customers towards the organisation
Customer Lifetime Value
Financial Data
Average revenue per customer * Average customer lifespan
Assess value of long-term customer relationships
Net Promoter Score
Net Promoter Surveys
Percentage of promoters - Percentage of detractors
Measure likelihood of customers recommending the organisation
Customer Complaint Resolution Rate
Customer Complaint Records
Percentage of complaints resolved satisfactorily
Assess effectiveness of complaint resolution processes
Supplier Performance Score
Supplier Performance Reports
Composite score based on supplier performance metrics
Evaluate performance of suppliers
Supplier Relationship Length
Supplier Records
Average length of relationships with suppliers
Measure longevity of supplier relationships
Partner Satisfaction Score
Partner Satisfaction Surveys
Average score from partner satisfaction surveys
Measure satisfaction levels of partners
Partner Retention Rate
Partner Records
(Number of retained partners / Total number of partners) * 100
Measure rate at which partners are retained
Partner Loyalty
Collaboration Data
Repeat collaboration rate or partner loyalty index
Measure loyalty of partners towards the organisation
Partner Lifetime Value
Financial Data
Average revenue per partner * Average partner lifespan
Assess value of long-term partner relationships
Alliance Performance Score
Alliance Performance Reports
Composite score based on alliance performance metrics
Evaluate performance of alliances
Alliance Relationship Length
Alliance Records
Average length of relationships with alliance partners
Measure longevity of alliance relationships
Investor Satisfaction Score
Investor Satisfaction Surveys
Average score from investor satisfaction surveys
Measure satisfaction levels of investors
Investor Retention Rate
Investor Records
(Number of retained investors / Total number of investors) * 100
Measure rate at which investors are retained
Investor Loyalty
Investment Data
Repeat investment rate or investor loyalty index
Measure loyalty of investors towards the organisation
Investor Lifetime Value
Financial Data
Average return per investor * Average investor lifespan
Assess value of long-term investor relationships
Stakeholder Engagement Score
Stakeholder Engagement Surveys
Composite score based on stakeholder engagement surveys
Measure level of stakeholder involvement and support
Stakeholder Retention Rate
Stakeholder Records
(Number of retained stakeholders / Total number of stakeholders) * 100
Measure rate at which stakeholders are retained
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